I write to you this week in something of a state of shock. Oddly, it is shock without surprise. I knew what was coming. I didn’t realise it would be so big, or so illuminated or so… well… so darn attractive. And we’re only two-thirds into the journey!Some big boys arrived at artisan & vine this week and they’ve certainly made their presence felt. 3ft high Peroni and Erdinger beer taps now tower above our bar; as if to challenge the rows of little artisan wine bottles lined up across the way on our back-bar.
We tried working with organic English beer at artisan & vine, in keeping with the theme for wines. I come to the conclusion that one can only be niche when one offers choice within a niche. We can be niche in local and natural wines because we have over 100 of them for you to choose from. I conclude that when there are only 1 or 2 options, best make it something that most people are likely to know and like. Enter the big beer brands. With Peroni, Erdinger and Moretti, we’ve maintained our commitment to quality and taste.
These new beer taps are more shrines to their hop-fathers than simple drink dispensers. According to beer lovers (of which I apologetically cannot confess to be one), these beers taste as good as the aesthetically outstanding taps and glassware look. Maybe these new beers will even convert me.
Peroni and Erdinger are available on tap at artisan & vine from today. Birra Moretti will be available on tap from Tuesday.
We still have 1 keg of Freedom lager which we’ll be serving on tap all week end if you’d like to have one last taste of England!
Image: our new very ornate pieces of bar equipment
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3 comments:
Gutted. Freedom beers are so much better. Don't do it, please!
Gutted. Freedom beers are so much better. Don't do it, please!
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